{"id":299,"date":"2016-03-15T16:18:54","date_gmt":"2016-03-15T15:18:54","guid":{"rendered":"https:\/\/springfish.nl\/wp2\/2016\/03\/een-puur-merk\/"},"modified":"2016-03-15T16:18:54","modified_gmt":"2016-03-15T15:18:54","slug":"een-puur-merk","status":"publish","type":"post","link":"https:\/\/springfish.nl\/wp2\/2016\/03\/een-puur-merk\/","title":{"rendered":"Een puur merk"},"content":{"rendered":"<p>\u2018Geen kunstmatige toevoegingen\u2019 staat tegenwoordig op veel producten in het supermarktschap. Er is een duidelijke trend waarneembaar; mensen willen \u2018echt\u2019. Geen reclames, maar waargebeurde praktijkervaringen. Geen mooie verkooppraatjes, maar inhoudelijke artikelen. Dan ontstaat er een puur merk.<\/p>\n<p>De inburgering van social media versterkt deze roep om authenticiteit nog eens. Elke klant en elke medewerker kan zijn ervaringen met je merk op eenvoudige wijze delen met de rest van de wereld.<\/p>\n<p>Is dit erg? Niet als je een authentiek merk bent. Dat staat voor zijn \u2018Why\u2019 en zijn kernwaarden. (Wil je meer weten over de Why en de Golden Circle van Simon Sinek? Bekijk dan <a href=\"http:\/\/www.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action.html\" target=\"_blank\" rel=\"noopener noreferrer\">hier<\/a> het TEDx filmpje).<\/p>\n<p><b>Een authentiek merk bouwen<\/b><br \/>\nMet gerichte activiteiten op diverse lagen bouw je een puur merk. Zowel binnen als buiten. En op verschillende niveaus. Binnen het merk, binnen de campagnes en de middelen en binnen de verandercommunicatie rondom projecten.\u00a0 Op al deze niveaus komen de Why en de kernwaarden terug. Waar geloven wij in? Hoe dragen we dat uit? En wat betekent dat voor onze strategie, onze communicatie, onze diensten en onze dienstverlening?<\/p>\n<p><b>Hoe puur is jouw merk?<br \/>\n<\/b>Benieuwd naar de authenticiteit van jouw merk? Doe de scan\u00a0<a href=\"https:\/\/www.springfish.nl\/puur-merkscan\/\">\u2018Hoe puur is jouw merk\u2019<\/a>, met 26 vragen om inzicht te krijgen in de authenticiteit van jouw merk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een sterk merk is puur. Het is authentiek in alle activiteiten, zowel extern als intern. Dat is aansprekend, onderscheidend en effectief. En het levert veel op: nieuwsgierige prospects, enthousiaste klanten en betrokken medewerkers.<\/p>\n","protected":false},"author":2,"featured_media":300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2016\/03\/chocolade.jpg",504,228,false],"thumbnail":["https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2016\/03\/chocolade-150x150.jpg",150,150,true],"medium":["https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2016\/03\/chocolade-300x136.jpg",300,136,true],"medium_large":["https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2016\/03\/chocolade.jpg",504,228,false],"large":["https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2016\/03\/chocolade.jpg",504,228,false],"1536x1536":["https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2016\/03\/chocolade.jpg",504,228,false],"2048x2048":["https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2016\/03\/chocolade.jpg",504,228,false],"featured-img":["https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2016\/03\/chocolade.jpg",504,228,false]},"uagb_author_info":{"display_name":"jacqueline","author_link":"https:\/\/springfish.nl\/wp2\/author\/jacqueline\/"},"uagb_comment_info":0,"uagb_excerpt":"Een sterk merk is puur. Het is authentiek in alle activiteiten, zowel extern als intern. Dat is aansprekend, onderscheidend en effectief. En het levert veel op: nieuwsgierige prospects, enthousiaste klanten en betrokken medewerkers.","_links":{"self":[{"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/posts\/299"}],"collection":[{"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/comments?post=299"}],"version-history":[{"count":0,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/posts\/299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/media\/300"}],"wp:attachment":[{"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/media?parent=299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/categories?post=299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/tags?post=299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}