{"id":2638,"date":"2021-05-18T13:50:33","date_gmt":"2021-05-18T11:50:33","guid":{"rendered":"https:\/\/springfish.nl\/wp2\/?p=2638"},"modified":"2021-05-18T13:54:11","modified_gmt":"2021-05-18T11:54:11","slug":"b2b-bij-kpn","status":"publish","type":"post","link":"https:\/\/springfish.nl\/wp2\/2021\/05\/b2b-bij-kpn\/","title":{"rendered":"B2B bij KPN"},"content":{"rendered":"\n<p>Ingewikkelde kennis overdragen aan leken. Hoe doe je dat? KPN schakelde onze hulp in om deze vertaalslag te maken. Met verschillende campagnes vertaalden we complexe materie naar heldere communicatie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2021\/05\/KPN2-edited.jpg\" alt=\"B2B-marketing bij KPN\" class=\"wp-image-2643\" title=\"KPN\"\/><\/figure>\n\n\n\n<p>Een briljante technische dienst ontwikkelen. En die daarna goed overbrengen aan je klanten. Dat was een struikelblok voor KPN. Onze eerste stap voor deze business-to-businesscampagne was het uitdenken van de propositie en de campagneplanning. Hierbij hebben we zowel online als offline campagnes ingezet om de complexe idee\u00ebn aan de doelgroepen over te brengen. Via meerdere wegen. Over verschillende diensten. Met als kern? Heldere en doelgroepgerichte communicatie. Deze gerichte uitingen activeerden de doelgroepen succesvol om in actie te komen.<\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-188665fa\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<blockquote class=\"wp-block-quote has-text-align-left is-style-large\"><p><em><span class=\"has-inline-color has-white-color\">\u201c Met hun flexibele en pragmatische aanpak heeft Springfish in korte tijd een complexe casus eigen gemaakt. Er ontstond direct meerwaarde door vakkennis en deze dossierkennis te combineren.\u201d<\/span><\/em><\/p><cite><br><strong><span class=\"has-inline-color has-white-color\">Mathijs Valk \u2013 Manager KPN Certificate Services<\/span><\/strong><\/cite><\/blockquote>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Ingewikkelde kennis overdragen aan leken. Hoe doe je dat? KPN schakelde onze hulp in om deze vertaalslag te maken. Met verschillende campagnes vertaalden we complexe materie naar heldere communicatie. Een briljante technische dienst ontwikkelen. En die daarna goed overbrengen aan je klanten. Dat was een struikelblok voor KPN. Onze eerste stap voor deze business-to-businesscampagne was &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/springfish.nl\/wp2\/2021\/05\/b2b-bij-kpn\/\"> <span class=\"screen-reader-text\">B2B bij KPN<\/span> Lees verder \u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"featured-img":false},"uagb_author_info":{"display_name":"jacqueline","author_link":"https:\/\/springfish.nl\/wp2\/author\/jacqueline\/"},"uagb_comment_info":0,"uagb_excerpt":"Ingewikkelde kennis overdragen aan leken. Hoe doe je dat? KPN schakelde onze hulp in om deze vertaalslag te maken. Met verschillende campagnes vertaalden we complexe materie naar heldere communicatie. Een briljante technische dienst ontwikkelen. En die daarna goed overbrengen aan je klanten. Dat was een struikelblok voor KPN. Onze eerste stap voor deze business-to-businesscampagne was&hellip;","_links":{"self":[{"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/posts\/2638"}],"collection":[{"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/comments?post=2638"}],"version-history":[{"count":9,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/posts\/2638\/revisions"}],"predecessor-version":[{"id":2677,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/posts\/2638\/revisions\/2677"}],"wp:attachment":[{"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/media?parent=2638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/categories?post=2638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/tags?post=2638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}