{"id":2428,"date":"2020-11-10T11:53:35","date_gmt":"2020-11-10T10:53:35","guid":{"rendered":"https:\/\/springfish.nl\/wp2\/?page_id=2428"},"modified":"2021-01-12T15:08:29","modified_gmt":"2021-01-12T14:08:29","slug":"contentmarketing","status":"publish","type":"page","link":"https:\/\/springfish.nl\/wp2\/contentmarketing\/","title":{"rendered":"Contentmarketing"},"content":{"rendered":"\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-image uagb-block-28e35806\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-undefined uagb-columns__stack-tablet uagb-columns__valign-center uagb-columns__gap-0 alignundefined uagb-columns__reverse-tablet uagb-columns__reverse-mobile uagb-block-aee0a11e\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-2\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-27e68e8f\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-color uagb-block-1ec542e4\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-c0018146\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h1 class=\"uagb-ifb-title\">Contentmarketing.<\/h1><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\">Contentmarketing is de sleutel tot social selling. Trek als expert nieuwe klanten naar je toe. Zodat niemand meer om je heen kan.<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-0caa8780\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c8ff9d57\"><h2 class=\"uagb-heading-text\"><\/h2><p class=\"uagb-desc-text\"><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0b65bc6c\"><h3 class=\"uagb-heading-text\">Social media, online campagnes of magazines. En dat alles met de website als sterke basis. Met iedere vorm van content bouw je verder aan je merk. Met een frisse blik slaan we soms linksaf in plaats van rechts. Dat werkt, zoals bij Swap Support.<\/h3><p class=\"uagb-desc-text\"><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-663d72fc\"><h3 class=\"uagb-heading-text\">to do &#8211; waarom contentmarketing nu nodig is<\/h3><div class=\"uagb-separator-wrap\"><div class=\"uagb-separator\"><\/div><\/div><p class=\"uagb-desc-text\">Iets over waarom contentmarketing nu nodig is. Lead generating content. Social Selling. SEO, bewezen als expert. Hoe blijf je opvallen in zoveel content?<\/p><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c822e15e\"><h3 class=\"uagb-heading-text\">Hoe cre\u00eber je slimme content?<\/h3><div class=\"uagb-separator-wrap\"><div class=\"uagb-separator\"><\/div><\/div><p class=\"uagb-desc-text\">Een spinnenweb van content brengt veel voordelen. Het triggert je doelgroep, verbetert de vindbaarheid en verhoogt de conversie op je website. Met een goed doordacht web van content bereik je je doelgroepen slimmer en beter. Dat geldt voor prospects, klanten \u00e9n voor kandidaten. Maar wat is dat eigenlijk, zo\u2019n online spinnenweb? En waarom werkt het zo goed?<br><br>Ontdek in dit artikel <a href=\"https:\/\/springfish.nl\/wp2\/2019\/03\/vang-je-klant-in-een-spinnenweb-van-content\/\" data-type=\"post\" data-id=\"1520\">wat een content-spinnenweb is, en de 5 redenen waarom je daar slim klanten &#8211; of juist kandidaten! &#8211; mee vangt<\/a>.<\/p><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6bf6e6b3\"><h3 class=\"uagb-heading-text\">Maak je eigen contentweb<\/h3><div class=\"uagb-separator-wrap\"><div class=\"uagb-separator\"><\/div><\/div><p class=\"uagb-desc-text\">Hoog tijd dus om zo\u2019n web in je contentmarketing aan te brengen en klanten of kandidaten te gaan vangen. Maar hoe doe je dat goed?<br><br>Leer in dit artikel in<a href=\"https:\/\/springfish.nl\/wp2\/2019\/03\/hoe-bouw-je-een-spinnenweb-met-je-contentmarketing\/\" data-type=\"post\" data-id=\"1525\"> 7 stappen hoe jij je contentweb kunt weven<\/a>.<\/p><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1eb1eceb\"><h3 class=\"uagb-heading-text\">Influencers en social proof<\/h3><div class=\"uagb-separator-wrap\"><div class=\"uagb-separator\"><\/div><\/div><p class=\"uagb-desc-text\">faketekst<\/p><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f5145fde\"><h3 class=\"uagb-heading-text\">Hoe&#8230;&#8230; contentmarketing?<\/h3><div class=\"uagb-separator-wrap\"><div class=\"uagb-separator\"><\/div><\/div><p class=\"uagb-desc-text\">&#8230; met bijvoorbeeld:<br><\/p><\/div>\n\n\n\n<ul><li>Contentstrategie<\/li><li>Blogs<\/li><li>Reference cases<\/li><li>Visie-artikelen<\/li><li>Interviews met klanten en thoughtleaders<\/li><li>Whitepapers<\/li><li>Infographics<\/li><li>Magazines<\/li><li>Ghostblogging\/ ghostwriting<\/li><li>Social media posts<\/li><li>Webteksten<\/li><li>SEO-optimalisatie<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-653642a7\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\"><\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-5d03170f\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\"><\/div><\/section>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-4e3faaf5\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-image-icon-content uagb-ifb-imgicon-wrap\"><div class=\"uagb-ifb-icon-wrap\"><span class=\"uagb-ifb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\"><path d=\"M327.1 96c-89.97 0-168.54 54.77-212.27 101.63L27.5 131.58c-12.13-9.18-30.24.6-27.14 14.66L24.54 256 .35 365.77c-3.1 14.06 15.01 23.83 27.14 14.66l87.33-66.05C158.55 361.23 237.13 416 327.1 416 464.56 416 576 288 576 256S464.56 96 327.1 96zm87.43 184c-13.25 0-24-10.75-24-24 0-13.26 10.75-24 24-24 13.26 0 24 10.74 24 24 0 13.25-10.75 24-24 24z\"><\/path><\/svg><\/span><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">Ook bouwen aan een sterk merk?<\/h3><\/div><div class=\"uagb-ifb-text-wrap\"><div class=\"uagb-ifb-cta uagb-infobox-cta-link-style\"><div class=\"uagb-ifb-button-wrapper\"><a href=\"#\" class=\"uagb-infobox-cta-link uagb-ifb-cta-button\" target=\"_self\" rel=\"noopener noreferrer\"><span class=\"uagb-ifb-cta-content-wrapper\"><span class=\"uagb-inline-editing \">Neem contact op<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-393aac0c\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\"><\/div><\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-2d8a250b\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-undefined uagb-columns__stack-mobile uagb-columns__valign-center uagb-columns__gap-10 alignundefined uagb-block-5189e198\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-5\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-aae9dbee\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-7823eb52\" id=\"uagb-adv-heading-2d5a87cd-a64a-44ea-b706-baa8622eaf68\"><h3 class=\"uagb-heading-text\">Voor wie doen we het?<\/h3><p class=\"uagb-desc-text\"><\/p><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-73c43e57\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"484\" height=\"202\" src=\"https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2020\/10\/kpn-1.png\" alt=\"\" class=\"wp-image-1189\" srcset=\"https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2020\/10\/kpn-1.png 484w, https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2020\/10\/kpn-1-300x125.png 300w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-0ba358a7\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"484\" height=\"190\" src=\"https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2020\/10\/ns-1.png\" alt=\"\" class=\"wp-image-1190\" srcset=\"https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2020\/10\/ns-1.png 484w, https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2020\/10\/ns-1-300x118.png 300w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-8ba728f9\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"436\" height=\"100\" src=\"https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2020\/10\/referit-1.png\" alt=\"\" class=\"wp-image-1191\" srcset=\"https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2020\/10\/referit-1.png 436w, https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2020\/10\/referit-1-300x69.png 300w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-4c3e16e3\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"780\" height=\"180\" src=\"https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2020\/10\/Swap.png\" alt=\"\" class=\"wp-image-1192\" srcset=\"https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2020\/10\/Swap.png 780w, https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2020\/10\/Swap-300x69.png 300w, https:\/\/springfish.nl\/wp2\/wp-content\/uploads\/2020\/10\/Swap-768x177.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure><\/div>\n<\/div><\/div>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-275fcef3\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-undefined uagb-columns__stack-tablet uagb-columns__valign-center uagb-columns__gap-10 alignundefined uagb-block-292d0a6a\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-3\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-253cf6ee\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-b4068d63\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\">\n<div class=\"wp-block-uagb-info-box uagb-infobox__outer-wrap uagb-block-698e8f54\"><div class=\"uagb-infobox__content-wrap uagb-infobox uagb-infobox-has-icon uagb-infobox-icon-above-title uagb-infobox-image-valign-top uagb-infobox-enable-border-radius \"><div class=\"uagb-ifb-left-right-wrap\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h2 class=\"uagb-ifb-title\">Ook bouwen aan een sterk merk?<\/h2><\/div><div class=\"uagb-ifb-text-wrap\"><p class=\"uagb-ifb-desc\">Click here to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p><div class=\"uagb-ifb-cta uagb-infobox-cta-link-style\"><div class=\"uagb-ifb-button-wrapper\"><a href=\"#\" class=\"uagb-infobox-cta-link uagb-ifb-cta-button\" target=\"_self\" rel=\"noopener noreferrer\"><span class=\"uagb-ifb-cta-content-wrapper\"><span class=\"uagb-inline-editing \">Neem contact op<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-b191fa56\"><div class=\"uagb-column__overlay\"><\/div><div class=\"uagb-column__inner-wrap\"><\/div><\/div>\n<\/div><\/section>\n\n\n\n<p><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"featured-img":false},"uagb_author_info":{"display_name":"jacqueline","author_link":"https:\/\/springfish.nl\/wp2\/author\/jacqueline\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/pages\/2428"}],"collection":[{"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/comments?post=2428"}],"version-history":[{"count":9,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/pages\/2428\/revisions"}],"predecessor-version":[{"id":2691,"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/pages\/2428\/revisions\/2691"}],"wp:attachment":[{"href":"https:\/\/springfish.nl\/wp2\/wp-json\/wp\/v2\/media?parent=2428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}